qwireMusic 2.0 Launches — Cloud Platform Adds New Features for Streamlining Music-to-Picture

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The movement to advance music-to-picture workflow has gone up another level.

Bi-coastal company Qwire, which provides cloud-based tools to manage scoring and licensing music to picture, announced that it has just launched qwireMusic 2.0. This latest version significantly expands the collaboration, licensing, and cue sheet capabilities of qwireMusic, which has been further enhanced by a highly-intuitive new user interface and support for Windows OS.

qwireMusic 2.0 introduces new collaborative, licensing, and cue sheet tools.

qwireMusic 2.0 introduces new collaborative, licensing, and cue sheet tools.

Media pros have been gravitating to the platform since its initial launch, winning high profile fans like post producer Patrick Ward (Parenthood, The West Wing, Pure Genius), and music supervisor Tricia Halloran (Harley and the Davidsons, Casual, and The X-Files). Here are deeper details on the 2.0, coming direct from Qwire:

Many new features of qwireMusic 2.0 were developed to address feedback from the platform’s growing user base of content creators. Since qwireMusic’s introduction in 2014, it has been chosen by an increasing number of TV series and films. qwireMusic 2.0 has been used by music supervisors, composers, picture editors and music editors on over forty productions so far in 2016, including Animal Kingdom (TNT); Animals (HBO); Cacual (Hulu);   CSI: Cyber (CBS); Fargo (FX); Guilt (Freeform); Harley and the Davidsons (Discovery); How to Get Away With Murder (ABC); People of Earth (TBS); Pitch (Fox); The Score (Vice); Shameless (Showtime); Teen Wolf (MTV); This Is Us (NBC); and Z: The Beginning of Everything (Amazon).

qwireMusic is a suite of integrated modules that simplifies, consolidates, and streamlines a wide range of tasks and interactions for everyone involved with music and picture, across all stages of post-production, as well as music clearance and administration. qwireMusic facilitates successful collaboration among picture editors and post producers, music supervisors and clearance, composers, music editors, and production studios.

Highlights of qwireMusic 2.0 include:

  • Presentations — Presentations allow music cues and songs to be shared between music providers (like supervisors and composers) and their clients (like picture editors, studio music departments, directors and producers.

With Presentations, selected music is synced to video, where viewers can independently adjust the balance between music and dialogue, adding comments on each track. The time-saving efficiency of this powerful tool centralizes the music sharing and review process, eliminating the need for the confusing array of Quicktimes, Web links, emails, and unsecured FTP sites that often accompany post production.

  • Real-time licensing status — With qwireMusic 2.0, music supervisors can now easily audition music, generate request letters, and share potential songs with anyone who needs to review them.

When the music supervisor receives a quote approval, the picture editor and music editor are notified and the studio music budget is updated, instantly and seamlessly. In addition, problem songs can be instantly flagged. As with the original version of qwireMusic, request letters can be generated and emailed in one step with project-specific letterhead and signatures.

  • Electronic Cue Sheets — With qwireMusic’s “visual cue sheet,” users can review all of the information in a cue sheet displayed alongside the final picture lock.  The cue sheet is automatically populated from data already entered in qwireMusic by the composer, music supervisor, and music editor.  Any errors or missing information are flagged.  When the review is complete, a single button submits the cue sheet electronically to ASCAP and BMI.

qwireMusic 2.0 also benefits from a completely revamped user interface, which is more intuitive and easier to read. A wealth of additional user suggestions have been implemented throughout, including marker import of scenes from the Avid for post, Excel export functions for all important forms and reports, full compatibility with Windows OS, expanded file sharing options, and more.

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