Sonic Union Launches Curated Music Search Portal

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Need a couple of music options for your next advertising project? NYC audio post house Sonic Union can give you that, plus 598,998 more.

That’s due to a significant expansion of its multi-catalog production music search system, SuperSonic, which is designed to streamline the audio selection process at the editorial level of commercial production. The interface hosts over 600,000 tracks culled from catalogs such as 5Alarm, Megatrax and a dozen other libraries. Licensing and clearance is handled by Sonic Union.

Sonic Union’s SuperSonic music search tool has been a decade in the making.

According to the post house, SuperSonic is curated by Sonic Union professionals to carry only modern versions, relevant period tracks and accurately described tunes, all on one easily searchable site.

SuperSonic originated as Sonic Union’s personal in-house library music search tool, which grew and evolved over the years to now be shared as a practical solution to benefit outside users in the industry. Users receive personalized service from a team of music experts, led by Music Supervisor Justin Morris, that is dedicated to helping with searches and user experience in all major markets.

Sonic Union carries a robust media liability policy specific to music licensing (often required by agencies) and does not compose or commission any music of its own. There is no fee to use the portal and users do not have to be a client company to access the library collections, but a sign-up process is required to first attain access. Streaming will be available for users with solely a username and password, and completing the established SuperSonic download agreement allows users to have download privileges. Courtesy streaming kick-off searches are also available prior to being registered.

SuperSonic includes the options to make-your-own playlist or select from an array of pre-made “trending” playlists, which can all be sent via email. Users can also customize their view of the site with organizable columns on the side and search for a track by library name or keyword, and refine their search results with a drop-down menu.


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