On Monday, November 15th, NARIP, the National Association of Record Industry Professionals will present the “Bands, Brands & Beyond Expo”, being held from 9:30 AM – 7:00 PM at Cardozo Law School in NYC.
The theme throughout this intensive expo will be “Connecting Consumers With Brands Through The Emotional Power of Music”, focusing on the successful matching of artists/music with advertising and marketing, resulting in win/win deals.
The success of The Black Eyed Peas’ brand association with Samsung, BlackBerry, Bacardi, Apple and Target is one example that will closely examined. A long list of industry experts will lead attendees through case studies and other in-depth material.
Visit here for the full breakdown on NARIP’s NYC expo.