Indaba Music, Getty Images Music Partner to Crowdsource Music for Ads
NYC-based online music creation site Indaba Music has announced a music supervision-related partnership with Getty Images, a creator and distributor of digital media, to help independent musicians and producers get their songs featured in advertisements.
Indaba has launched a synch licensing partnership with Getty Images Music.
Getty Images Music specializes in commercial music licensing. The company will be regularly connecting with Indaba’s 600,000-member community, with the objective of curating a professional-quality catalog of tracks that fit the up-to-the-minute needs of Getty Images’ client base. Their clientele includes three major broadcast television networks, leading cable television networks, and the music supervisors at top brands in need of the right songs for synch licensing.
The first batch of content sourced through this partnership is entitled “The Hot Sound.” It asked Indaba’s musician community to create original pop songs based on several tracks that showcase current trending production styles – including LMFAO’s “Party Rock Anthem” (which is featured in a Kia commercial), as well as Jennifer Lopez featuring Pitbull’s “On the Floor” and David Guetta featuring Flo Rida & Nicki Minaj’s “Where Them Girls At.”
Getty Images Music will add the resulting tracks to its database and shop them to clients seeking music for advertisements, TV shows, films, web content, and other synch placements. More opportunities will be launching soon.
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