Loyalty is being rewarded at NYC-based Man Made Music (MMM), where Allison Meiresonne has been promoted to the newly created position of President, Brand Partnerships.
Meiresonne, who has worked with MMM for five years, will report directly to company founder Joel Beckerman. Her previous title at MMM was Vice President of Business Development and Partnerships, where she developed and secured partnerships/opportunities with new clients.
Projects that Meiresonne spearheaded include the collaboration with GRAMMY Award-winning artist John Legend for the History Channel’s “King,” a special on Martin Luther King, Jr.; executive production for will.i.am’s new version of the theme song for CBS Syndication’s “Entertainment Tonight”; and MMM’s current Sonic-Agency-of-Record status with AT&T.
In her new position, Meiresonne’s responsibilities will include developing and deepening relationships in both the general market brand and entertainment communities, as well as creatively marketing Man Made Music worldwide. Strategic growth plans, and development of the new business develop team. The management of the company’s marketing and sales budgets will also be within Meiresonne’s remit as she works with MMM’s NYC and LA offices.