A Slew of New Services Help Indie Artists Claim Their Rights on YouTube

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ONErpm offers most of the benefits of AdRev’s ContentID.com. They’ve got a a solid rate, the easy whitelisting, and their own Multi Channel Network, which means they too have the potential to sell ads for you at a higher rate than what you might get from Content ID claims on user generated content..

Although their percentage payout is lower than AdRev’s at just 70%, they do offer traditional digital distribution options, which bumps up the convenience factor a bit.

On the surface, their 70% payout on user-generated Content ID claims also seems lower than Audiam’s 75% rate. But there’s arguably the potential for actual payouts to be higher for artists who make a deal with ONErpm’s Multi Channel Network. OneRPM’s wager is that getting a 70% cut of both Content ID claims AND higher-grossing direct ads will be a sweeter deal for artists than getting 75% of lower-paying Content ID claims alone.

Final Verdict

Teaming up with any of these new services is probably a better bet than using none at all. Not only can you earn a bit of extra revenue from YouTube streams, but you can control “if, when and how” others profit from your work.

If you already have a distribution deal through CD Baby, then using them for YouTube licensing might seem like a pretty attractive and easy option.

For my own work, I’d probably lean toward giving AdRev’s ContentID site a try. It offers the highest payout percentages, the potential for a multi-channel partnership, and a longer track record in the field than any of its competitors.

At this point, there is no doubt that on-demand streaming is changing the face of the music industry. Ultimately, I believe it will be for the better.  The revenue may be a mere trickle now, but the industry as we know it now is a far cry from what existed years ago.  Fast forward five or ten years from now and it will look very different once again.

Services like these are helping to drive that change. Although teaming up with a Content ID intermediary is unlikely to make anyone a living overnight, it is probably a step in the right direction. If services like these seem novel or superfluous today, rest assured they will become an indispensable part of digital distribution and rights management in the 21st century.

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  • kbreuner

    Justin,

    Just wanted to make one correction to the info above. The CD Baby cut to artists is 55% on UGC, and 75% on the album art videos we create on their behalf.

    Also, one thing to note is that our sync program is not just about YouTube. Artists that opt-in to the service get their music monetized across a number of platforms that include apps, games, social networks, and other video sites. It adds a lot of value their not getting with the other YouTube only services.

    Kevin at CD Baby

  • TrustMeI’mAScientist

    Thanks for weighing in Kevin. Glad to hear the rates have gone up! The available info we have on hand showed a slightly lower rate.

    We did reach out for comment, and didn’t hear back on these points.

    Can you let us know how recently these changes were made and perhaps provide a link to the most current rate card? (I’m not seeing this info on your master FAQ or YouTube licensing pages.)

    We’d also be happy to add a mention of the album-art video option to the article.

    Thanks,

    Justin

  • Caroline Bottomley

    Great article, best I’ve read on this subject. Will tweet.
    The term to describe third party services skinned with your own input is ‘white label’. ‘Whitelists’ are about spam control measures applied to email lists.
    Yours, in pedantry, Caroline