Moving studios is such sweet sorrow.
For Creative Media Design (CMD), an NYC-based audio post production facility, the sweet is far outweighing the sorrow in their new location. Upended when their longtime home on 28th St. and Fifth Avenue was flipped to make way for a skyscraper, the multifaceted firm moved up and over to a new HQ with triple the square footage on 37 W. 37th St.
The increased space is only a small part of the story, however. For President/Owner Mike Zirinsky and his team, which includes Head of Production Fridrik Ingimundarson and Head Mixer/Engineer Bob Kirschner, the relocation was an impetus to emphasize the client experience.
Their customer base includes a full plate of commercials, TV, radio, and video games for ad agencies, production houses, corporate clients, and networks. CMD is also home to a pair of fresh ventures including The Voice Shop which offers VO coaching classes, and CB Radio Tours, a joint venture with the firm Marketing Maven that produces radio media tours.
Collaborating with studio designer Crossley Acoustics, CMD successfully reimagined its 5,000 square feet as a locale with the latest technical acumen plus loads of natural sunlight, creature comforts and vibe. “Once our clients arrive at CMD, they don’t want to go back to their office — they’d rather stay here,” Zirinsky says. Sounds like going to a happy place can be very good for business.