If there was a honeymoon for Avid CEO Jeff Rosica, it was probably brief.
After all, when you ascend to the top spot of a publicly traded company following the abrupt departure of your predecessor, as happened for Rosica, there’s an especial need to hit the ground running. Named head Read more...
An unexpected new wrinkle has arisen for Pro Tools, with a sudden CEO change for parent company Avid.
Louis Hernandez, Jr., who had headed AVID since 2013, was unexpectedly announced on February 26th to have been terminated from his position. The company’s Board of Directors appointed Jeff Rosica as Chief Read more...
When your job involves content creation, it’s easy to fall victim to tunnel vision. Producing competitive video and/or audio that will win the race for eyeballs can become all encompassing. Simultaneously honing your craft while tracking the big picture can feel exhausting, if not impossible.
The Storyteller’s Dilemma: Overcoming the Read more...
Google “NASDAQ: AVID” this morning, and the news isn’t pretty.
On February 25, Avid announced that it was postponing its Q4 and full year earnings for 2012, with the purpose of providing “additional time for the company to evaluate its current and historical accounting treatment related to bug fixes, upgrades Read more...
There’s no official President of Pro Audio, but the CEO who runs Avid comes closest to holding that title. Just like the President of the United States is often referred to as the Leader of the Free World, the person who runs the Burlington, MA-based media technology company has responsibilities Read more...
