WILLIAMSBURG, BROOKLYN: Joel Hamilton is a hard guy to pin down. Paging through his discography, career highlights jump out from all corners of the map. Although his mixes often feature direct, powerful central elements against backdrops of wide, immersive ambience, his production style is best defined by his adaptability.
Joel works across genres to create records with unique sonic stamps. If a common thread runs through his discography, it’s the prevalence of artists with distinct, singular voices. Often referenced are the unmistakable thumbprints of Elvis Costello, Tom Waits and Marc Ribot. He’s gone from gritty to pretty with Dub Trio, Matisyahu, Sparklehorse, Jolie Holland, and thanks to a newly released Blakroc record, he’s crossed paths with true hip-hop heavyweights like RZA and Mos Def.
We caught up with Joel by Studio G‘s Neve 5316 and found him fresh off a two-week recording stint in rural South Africa. Already back into the swing of life as an in-demand NYC producer/engineer, he told us about tracking sessions beneath a bullet-ridden chalkboard in the Nkomazi countryside, long days in the studio with a haunting “mermaid choir,” and pumping out dub tracks for Disney.
The new Blakroc record has been doing pretty well. A lot of Rock/Hip Hop crossovers in the recent past saw Rock artists bringing in Hip Hop elements. Jay Z made some news last summer when he came to this neighborhood for a Grizzly Bear show, and made some comments about modern rap growing stale.
It’s funny you bring that up. Damon Dash had been Jay Z’s producer and partner for years and he was Executive Producer on the Blakroc sessions. If we had the idea to get RZA on a track, he was the guy who could pull out the Rolodex and make it happen. At one point, he basically named all these people and said “Me, Jay, Rick, we’re all getting out of Hip Hop.”
I was a huge Hip-Hop fan from the early days. There were parallels with Hardcore at the time. They shared this urgent “revolution now”, kind of vibe that’s common to street music. The idea with Blakroc was about going around the Hip Hop idiom in a lot of ways. It used to be so authentic, but it’s been xeroxed so many times that it barely resembles the original art form. There’s a lot of great stuff out there, but when it comes to the mass-market stuff you’d hear on the radio, it has none of the soul anymore. It’s been emasculated in a lot of ways.
Emasculated by sheer machismo?
(Laughs) Weirdly, yeah. But to me that is emasculation. If you have a real cause with some substance, that’s about as masculine as you can get. It’s that kind of genuine focused passion that gives people the strength to walk into Rwanda or go into the hood and do a needle exchange program in the early 80s. There’s a kind of power that comes when you’re there trying to do something that actually makes a difference.
Speaking of…you’ve just come back from recording in Africa with TRIAD Trust. Tell us a little about that.
At a fundamental level, TRIAD Trust is an AIDS awareness program that does medical outreach. The way it’s implemented is really genius. I’m not a complete 16-year-old utopian. The concept that you should be as destitute as the people you’re trying to help is ridiculous. But so many non-profits will have their heart in the right place, and then you walk into the office and they have marble counter-tops and the Park Avenue address, and you think “Do you really need that to save the world?” That kind of bums me out a little bit. There was none of that at TRIAD.
When I was being introduced to them, I was shown simple point-and-shoot videos and photos that were unbelievably compelling. There was one in particular that stuck out. It was a picture of a kid playing soccer. He had a left sneaker on his right foot, and no sneaker on the other foot. The reason was as simple as this: He was right handed and wanted the sneaker on the stronger leg. What he had to work with was one sneaker, and he put it on the leg that could kick better. That just spoke volumes about the attitude over there.
There are some very modern areas in South Africa with well developed infrastructure. I saw some of your photos, and the Nkomazi region, where you were was definitely not one of them.
Absolutely. It was in the middle of nowhere, even by South African standards. Let’s put it this way: South Africa has the highest incidence of HIV and AIDS in the world, and we were in the section that has the highest incidence in South Africa. Over 50% of males won’t see their 30th birthday. It’s not that it’s “the hood”. Nobody’s smoking crack. It’s not the “bad area”. You can’t even call it “poor”. There are just no resources.
So what was the goal of this trip and these recordings? Is there an album that came out of it?
It’s not finished yet, but I have roughs that I made, literally in a hut. We wanted to challenge the notion of “album” a bit. There are some elements akin to an NPR documentary, with interviews and other real-life snippets for context. But you don’t want to take that too far into “field recording” territory. I didn’t want to drop in as the white guy and say “Alright! Now Hold Up Your Spears and Smile! *click*” (Laughs) That’s not what I was there to do.
They’re savvy kids, and they want to feel valued as artists. We do have some material that’s very traditional, but that’s just one facet of who they are. If you’re a young American, that doesn’t mean the” Star-Spangled Banner” defines who you are. These guys and girls know western music. They’d also love to make something akin to an Alicia Keys record. You’ve got to respect that too.
So what direction did you end up taking them in? More towards punching and overdubs, or more toward…
It’s different for each person. One girl named Nomvula could sing a song four times and just kill it on every pass. Any one of those takes could have been “the one.” There were other performers where we’d punch every fourth word. Either way, it would come out in a way that would establish the mood we were trying to convey. That was the most important thing.
So you’re not going in there with any specialized recording dogma. “We must follow this set of rules because we’re in Africa, trying to keep it real.”
That’s a mistake in New York, Baltimore, San Francisco, and Africa (Laughs).
I’ve heard you talk about taking a dogmatic approach to recording: “Overdubs are evil”, “Rhythm guitars must be doubled” or whatever it may be. Do you think there’s any room for that in recording process?
You’re totally baiting me so hard right now, because you know! (Laughs). Short answer: No. I wouldn’t put my shoes on your feet and expect them to fit you just because they feel good on me.
Long answer? Maybe, if your definition of success is getting the 10 million dollar contract and having 19 Grammy-winning records in a row. If you already have that track record, and you’ve found artists who want to follow the path you’ve laid out and go through the standard industry channels, then go for it. Maybe it’ll work if you apply your formula to someone else. But the problem is, at a certain point, even that fails.