Avatar Opens New Studio W

HELL’S KITCHEN, MANHATTAN: Avatar Studios announced that it has opened Studio W, a new 160 sq. ft. Pro Tools/Logic writing room. Acoustically designed by renowned Avatar engineer/mixer/producer Roy Hendrickson (Avatar Studio E, Studio G), the second floor studio was launched to provide an inexpensive but functional room for songwriters/artists to work out song ideas.

Avatar Studio W was designed by Roy Hendrickson

Studio W gives users access to the long list of vintage analog gear available at Avatar, and is also equipped with an adjacent vocal booth to make writing, pre-production and vocal overdubs all possible.

“Technically, Studio W has everything you need to write and produce songs at a very high level,” says Tino Passante, General Manager of Avatar Studios. “Aside from the standard Pro Tools, Logic, and Digital Performer DAW’s, there is a nice array of very powerful standalone keyboard workstations from Korg, Yamaha, and Roland.

“But it turns out the strongest feature of the room is the room itself! Anyone can buy a bunch of software and an interface and get to work, but not everyone has the privilege of working in a sonically accurate acoustic environment with proper isolation and treatment. Besides providing a properly acoustically designed professional studio, we took great pains to make sure the vocal chain was of really high quality.”

With the addition of Studio W, Avatar takes advantage of its ability – increasingly unique in NYC due to it’s size and multi-floor layout — to provide clients with “all under one roof” services. “Now there’s no reason to ever leave Avatar,” Passante explains. “You can come here from the ‘idea’ stage and take it right up to mastering with Fred Kevorkian.”

Studio W workstations

— David Weiss

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