401K Music, Full Service Music Publisher, Launched in NYC by Veronica Gretton
Publishing, Label and Management veteran Veronica Gretton has announced the creation of 401K Music, a boutique Artist Development Publishing company based in NYC.
Veronica Gretton has launched 401k Music in NYC.
Having already established a reputable roster with the launch, 401k Music has acquired a substantial stake in the first four albums by The B-52s (including the songs “Rock Lobster”, “Private Idaho” and “Planet Claire”).
In addition, the Company has signed Dylan Rau, songwriter and lead singer of highly touted Brooklyn band Bear Hands. Bear Hand’s debut LP “Burning Bush Supper Club” was Top 20 at CMJ Radio for the first two months of its release, and the band have been hailed by tastemakers and the music press worldwide as a band to watch. “High Society”, the first commercial single off the album, recently entered the Billboard Top Dance Singles at #3 and the Nielsen SoundScan Top Singles charts at #7.
Synchronization exploitation, as well as establishing deeper relationships between brands and artists, is a top priority for 401K. Recent synchronizations for The B-52s and Bear Hands include commercials for Target, David Yurman and French Connection, movies (“Paul”), TV shows (“Skins”, “The Good Wife” “Glory Daze”) and video games (“Rock Band 3”).
The first two signings demonstrate 401K’s flexibility – one deal is a straightforward administration agreement with additional creative services: highly proactive synch placement for example. The other is a co-publishing deal with an advance against royalties, and with additional funds available for recording, marketing, promotion and PR for the actual masters.
“I want to be uniquely, and completely flexible with our deal making – I want to be able to create the best possible scenarios for the Writer and Artist, ones that they are comfortable with and ones that will further their careers,” explains Gretton. “In addition, we can release the records ourselves or license to another company and work alongside them, whichever is best for the artist.”
Gretton has 25 years experience working in music publishing, recording, touring, branding, synchronization, licensing, merchandising, new media and business affairs. In her career, she has worked in London, Los Angeles and New York, with such artists as The Cure, The Stone Roses, Talking Heads, the Ramones, Tori Amos, Live, Black Grape, Ambulance Ltd, The Pogues and Mick Jones of The Clash.
Leveraging her relationships with managers, record company personnel, music supervisors, publishers, agents, radio, DJ’s and journalists Gretton’s expertise includes developing new artists, and re-inventing and maintaining established artist’s careers.
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