Rumblefish and APM Music (NY) Partner in Consumer Soundtrack Offering

In an interesting development for User Generated Content (UGC), Rumblefish, which specializes in music licensing for social media, today announced a partnership with APM Music. With offices in New York City and Los Angeles, APM Music is a joint venture of EMI Music Publishing and Universal Music Publishing, and stands as the world’s largest production music library.

Working with Rumblefish, APM Music's library is now available to a whole new class of customer.

Through the partnership, Rumblefish will be able to offer consumers access to APM Music’s huge broadcast-grade library.

As a result, the general population will now be able to use tracks that are available from the Rumblefish API and Friendly Music website in their own YouTube videos, slideshows, presentations and games.

To date, over 4.8 million user-generated videos, slideshows, presentations and games have Rumblefish soundtracks.

With this development, consumers producing UGC will now have the capability to add the same music used by APM Music-supplied movies and TV shows including The Rum Diary, Avatar, The Back-Up Plan, Date Night, “Dolphin Tale,” “Glee,” “Gossip Girl,” “Mad Men,” “30 Rock,” “Big Bang Theory,” and “Monsters vs. Aliens.” On the video game front, Call of Duty, Assassin’s Creed and the Just Dance titles are among those that have used music from APM.

The partnership appears to open up an expansive new revenue stream for rights holders with tracks in the APM Music library. It could also have a positive effect on the overall quality of content created by savvy at-home and semi-professional media producers.

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