NARM and General Assembly Present “Music Start Up Academy”, Six Sessions From April 14-June 23
The National Association of Recording Merchants, or NARM, the non-profit music business association, and General Assembly, the urban campus for entrepreneurs, are presenting The Music Start Up Academy, a series of six sessions designed to reduce barriers to entry into the music business for entrepreneurs.
NARM is teaming with General Assembly to present "Music Start Up Academy".
Coordinated by Bill Wilson, NARM’s VP of Digital Strategy & Business Development, and Nikke Slight, Founder of Act III Digital, the coursework of each session will provide a clear roadmap to success by offering actionable insights into the core structure, legal framework, content deals, business models, and the “nuts n’ bolts” of getting things done to build a legal, streamlined, and competitive music property.
Each class will be taught by industry experts that know the ins and outs of technology, start-ups and the music industry. The classes will be held from 6pm-7:30pm at the General Assembly campus, 902 Broadway, 4th Floor, for $30 per session or $150 for the full course. Registration for the classes is online now at http://musicstartupacademy.eventbrite.com/.
NARM & General Assembly Music Start Up Academy Courses:
April 14 – Can it Be More Confusing? The Anatomy Of The Music Business
Discuss the fundamentals, structure and economics- who the major players are, who controls which rights, the org chart of the business, and how each silo interoperates.
Instructor: J.J. Rosen, CEO, Indaba Music
April 28 – Label and Publishing Basics for Entrepreneurs
A deeper dive into the economics of the music industry, including performance rights, including understanding the various rights for master recordings and songwriting. The session will also go over the various legal issues surrounding music product development.
Instructor: Fred Beteille, Sr. Director, Strategic Technology, HFA
May 19 – Music Industry Content Acquisition and Business Development
Want Lady Gaga for your music service? A cool product isn’t enough. What are the “dos and don’ts” in licensing vast libraries of major content. Learn the third rails and how to manage navigating around the barriers to entry.
May 26 – Avast! The High Seas of Music Piracy and the Law
A lively discussion on what constitutes piracy and fair use and implications on entrepreneurs.
Instructor: David Hughes, SVP Technology, RIAA
June 9 – Getting Under The Hood: Music Operations For CTOs and Developers
Content: Once a deal is done on the legal side, technical teams need to work out content delivery and royalty reporting mechanisms. This course will discuss industry XML standards for content delivery, and royalty reporting, metadata, best practices, and troubleshooting.
Instructor: Josh Builder, Vice President, Product Development & Operations, The Orchard
June 23 – Tales from the Trenches
Tales from the front lines on the good, the bad, the ugly. Real, practical lessons from veterans on the reality of life in a music start-up.
Instructor: Larry Miller, CEO, ROBA Interactive
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