Splice Payouts to Artists Hit $10 Million, Acquires Capsun ProAudio and Sample Magic
The Splice music creation/connection/collaboration platform is expanding its footprint — in ways that matter most to music creators.
The company announced today that since the inception of Splice Sounds in 2015, it has paid $10 million in royalties to music creators who distribute their sounds through the sample service. According to Splice, the figure represents a doubling in revenue paid out to artists by Splice in less than a year.
Artists are banking on Splice to the tune of $10 million.
Splice has also announced the debut of the Splice Creator Initiative (SCI), a “constellation” of programs designed to serve the independent sound creator community including musicians, producers, sound designers, vocalists and others who create samples, loops, and other types of audio content that power today’s music.
SCI is intended to help create opportunities for people who already identify as sound creators to further develop their craft and careers. It is also intended to help musicians who have not pursued sound creation to explore the field as a new source of revenue and creative expression.
Simultaneously, Splice announced it has acquired two leading sample labels, Capsun ProAudio and Sample Magic. The acquired companies will help manage the SCI, while developing connections between Splice and the independent sound creator community. The moves will enable sound creators “to focus on making the best sounds by supporting them with a wide array of resources – from financial investment to best practices for sample creation,” says Capsun ProAudio Founder Jay Pulman, who will serve as the Creative Director of SCI.
Creators who are interested in participating in the Splice Creator Initiative can find out more at creators.splice.com.
Sample Magic and Capsun ProAudio will continue to produce original sample content under their own brands. Following the latest developments, Splice now has 140 employees in offices in New York and Los Angeles in the US, London and Brighton in the UK, and Ireland.
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