Audio Branding Congress Announces Call For Audio Branding Case Study Entries for Fall NYC Event

In anticipation of the 2011 Audio Branding Congress, taking place November 17, 2011 at Columbia University in NYC, the Audio Branding Academy has opened invitations to branding, music, marketing and advertising agencies with outstanding audio branding case studies completed in the last four years to submit for consideration.

The Audio Branding Congress has announced a call for case study entries.

To submit a case study, contact award@audio-branding-academy.org. The Audio Branding Academy will provide applicants with forms and all necessary details.

Six case studies will be chosen from submissions to be presented at the 2011 Audio Branding Congress.  Several jury members representing major international brands have already been confirmed, with the full jury to be named in the coming weeks. The winning case study will be chosen by Congress attendees via popular vote.

With the theme “Stay Connected, Sound Global,” the Congress will gather the world’s foremost experts and scholars in the fields of music, sound design, branding, marketing and cognitive research for a compelling day of discussion, education, case study reviews and trend forecasting.  A diverse range of speakers will present case studies exploring audio branding for mobile devices, applications and emerging digital media.

The Audio Branding Congress was founded in 2009 by the Audio Branding Academy in Hamburg, Germany, and was originally structured to bring together audio branding professionals on an international level to discuss audio branding and its relevance and importance to brand communication.
Due to its enthusiastic reception, the Congress will move this year to New York City, where it will be hosted by audio branding, sound design, and original music house Expansion Team.

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