Audio Post Expansion: Heard City Constructing Brooklyn Facility in DUMBO

It was inevitable, but also curious that it took this long.

Nevertheless, the wait is over. An established Manhattan audio post facility is expanding across the East River, with audio post production company Heard City’s announcement that it will open a second facility in Brooklyn’s DUMBO neighborhood.

A Manhattan force has made its way to DUMBO.

Advertising, motion picture, and television clients will all be in Heard City’s sights in Brooklyn, serviced by a team of mixers and producers that represents welcome audio post job growth for the borough. Additionally, employees from the Manhattan and DUMBO offices will be free to work from both locations, in line with Heard City’s collaborative workflow.

Slated to open around Thanksgiving, the new 4,000-square-foot space is located at 20 Jay St., features unobstructed views of the Brooklyn Bridge, and will be designed by Murdock Solon Architects. Stylistically, it will be complementary to Heard City’s Flatiron location, featuring natural light-filled rooms, wood, metal and clean lines, with mixer/client comfort a priority. Two mix rooms, a live room and music control room will all be onsite.

The office will officially open around Thanksgiving.

Heard City, founded by Philip Loeb, Keith Reynaud, and Gloria Pitagorsky, has grown 50% since its inception in in 2012, with a client portfolio that includes AT&T, ESPN, IBM and Bud Light.

“Brooklyn seemed like a logical place for Heard City to expand to,” Reynaud told SonicScoop. “Heard City is already in Manhattan. Meanwhile, a lot of us live in Brooklyn, and a lot of our clients do too. So there are many people in both camps who would like to wake up and just keep their day on one side of the river.”

With their collaborative work habits firmly established, Reynaud expects the logistics of spreading audio post projects across two boroughs to be relatively seamless. “It’s not a big hurdle. Moving data back and forth is the most complex aspect of the project, but that’s being unified: We’re all working off of one server.”

Hopefully, the Heard City expansion speaks to increasing opportunities across the audio post sector. “We’re lucky enough to have grown in the past three years, to necessitate such a move,” notes Reynaud. “The verticals that we work in, such as advertising, is doing well, and everybody’s creating content now – literally from Mario Batalli to ABC to two guys living in Appalachia. There’s a need for post production audio all around us.”

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