Behind The Release: Clap Your Hands Say Yeah Hysterical

The self-released indie rock band Clap Your Hands Say Yeah were celebrated by the blogosphere, then shunned. They’re back with what may be their most masterful record. But will listeners notice this time around?

In the summer of 2005, Clap Your Hands Say Yeah emerged and became a case study in how to succeed as a self-released band. Their quirky and upbeat sound inspired an internet feeding-frenzy as mp3 bloggers sang their praises, eventually helping CYHSY sell about 200,000 copies of their self-financed debut CD.

But the story didn’t end there. Not only did the band become a reference point for the new ways artists could succeed in the internet age – it also became the poster-story for the new ways they could flounder. For those readers who follow online record reviews, Clap Your Hands Say Yeah became a reference point for discussing the very notion of “hype and backlash” in the internet age.

According to John Congleton, who produced their latest album, it couldn’t have happened to a more unlikely band. “[Singer] Alec [Ounsworth] is probably one of the most technophobic people I know,” he says. “I’m not even sure he has an email address.”

Blocking Out The Noise

“It certainly was confusing at first – Both the speed at which we shot up in the beginning, and with the way things turned,” laughs CYHSY drummer Sean Greenhalgh. “It was confusing on both sides.”

Stream, download and purchase a physical copy of Hysterical via Clap Your Hands Say Yeah’s online store.

“We didn’t really set out to be this buzz band,” he says, “and we didn’t ask to be some kind of cultural touchstone either. We just wanted to make a record.”

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Today, a few of the outlets who led the original hype parade are now content to lead the latest wave of backlash, preemptively dismissing the band’s newest record.

“The internet giveth and the internet taketh away,” jokes producer/engineer John Congleton. The punchline? To anyone who’s listening, Hysterical is easily Clap Your Hand Say Yeah’s most masterful record to date.

And, while a few of the more fickle media outlets like Pitchfork have doubled-back, effectively panning their latest album, some of the more measured review sites like All Music and NPR have been much kinder, commending Hysterical for showcasing stronger songwriting, more confident performances, and a richer production aesthetic than ever before.

As someone who largely ignored the band’s first album due to the online media circus surrounding it, I was surprised to find just how much I liked this one. Singer Alec Ounsworth sounds more honest – and more like himself – than he has in the past.

The band is now able to deliver tighter performances while maintaining their quirky sensibility, and John Congleton’s production is powerful, organic, and atmospheric all at once.

Whether or not you’re a fan, it’s hard to ignore that this is likely the band’s most mature and well-honed release to date. But that might not help them much in the blogosphere.

Teaming Up

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Drummer Sean Greenhalgh has used the lessons he learned in the studio during the band’s three records to become a producer in his own right. But on Hysterical, he and the band still deferred to Congleton’s production expertise. When it’s time to work on your own music, he says it can be best to “turn off that part of your brain.”

“It’s absolutely helpful to have that outside perspective,” Greenhalgh says. “It’s pretty hard to be objective when you’ve got your own parts at stake. It’s great to have someone who can come in from an almost conflict-resolution standpoint, someone who can break a tie with the votes and say ‘Alright, we’re going this way.’ It can get you over humps that would otherwise be impasses.”

Greenhalgh also remarks that he’s a “student of audio compared to these guys,” referring to the producers and engineers who helped them make each of their three records. “I was just that guy in the studio annoying the engineer with a million questions,” he says with a smile in his voice. Most recently he’s used his own production chops working with the NYC-area band Conversion Party.

“It’s interesting to see that everyone has their own style,” he says. “[Flaming Lips producer] Dave Fridmann, who did our second record [Some Loud Thunder] is pretty laid-back. He really wants to hear what the band wants to do. He likes to take direction, and will work with you as much as you want. That’s really fantastic, and he’s got his own sonic imprint too.”

“He also enjoys working on the grid in Pro Tools I think, and that’s what we needed for that record. He was great at deconstructing songs and then building them back up on the grid. You can hear that in a lot of the Flaming Lips where they cut it all up and put it back together.”

Some Loud Thunder was built that way as well, according to Greenhalgh. “We were just off the road, experimenting and building new songs up in the studio,” he says. There were even a few songs where Greenhalgh would sit down in the live room, hit the kick and snare a few times, and then return to the control room as they built new arrangements from his samples.

For their third album, however, the band would take the opposite approach. This time, they decided to do most of their arranging before the sessions and play through all their takes live as a well-oiled unit.

Plays Well With Others

“Most of what you hear on this record is us playing together in the room with a few keyboard or vocal overdubs afterwards,” says Greenhalgh. “There’s very little editing.”

“Congleton was really helpful with that too. His whole attitude was ‘This is supposed to be fun. It doesn’t have to be a tooth-pulling process.’ We really needed to have that kind of energy injected into it. We’d play each song 3 or 4 different ways and John would help us decide between the different feels.”

“I also think he’s more hands-on in terms of saying ‘This is good’ and ‘This is bad’.  He certainly drives the sessions a little bit more. He just has a different energy than say, Dave, who’s more laid-back. Everyone has their own approach. It was amazing to see a lot of different ways to get at it.”

Greenhalgh has similarly fond words for engineers Adam Lasus and Keith Sousa, who worked on the band’s tight and punchy-sounding debut. But for Hysterical, CYHSY wanted to go big, beefy and atmospheric, and Congleton delivered.

Going Big

Their new producer came up from Texas and booked Water Music, an enormous Neve-based tracking space in Hoboken NJ. “You can hear that room on the record,” says Greenhalgh.

“John probably set up twenty mics in the room the first day. We switched out snares a lot, and would use different mics and dampening on the kick drum to get different tones for each song. One of the coolest sounds he got were from two old Neumanns at the far end of the room, maybe 30 yards from the kit – It just sounded like instant ‘When The Levee Breaks’.”

“The whole approach,” says producer Congleton, “was in making sure none of the sounds were too obvious. You want to make things clear, but we also wanted to let some of the sounds stay a little mysterious.”

To that end, many of the guitars on the album were tracked without close mics. Congleton says he was going for sounds that were more “diffuse”, and would often set mics several feet back from the amps, or even point them off-axis from the speaker entirely.

“Alec wanted things to sound a little more blurred on this record, very dreamlike. We did some things I wouldn’t normally do, like doubling keyboards. Ordinarily there’s not much of a point in that, but for a record like this, it helped create sounds that were a little more gauzy, a little less defined.”

The effect is a striking new way of hearing this band, who may be at the top of their game as performers for the first time.

Learning Under The Spotlights – Is Early Internet Buzz Healthy For Bands?

“We started playing together in the spring of 2004. The record came out in the summer of 2005, and from then through the end of 2007 it was just a crazy run,” Greenhalgh says.

Clap Your Hands Say Yeah. Sean Greenhalgh at far left.

“Now that the third record is out, I think we have the ability to transcend whatever happened in the beginning. When we released Hysterical, there were still people talking about this band in the terms of the internet and the hype/backlash cycle. But what people who are too close to that stuff don’t always realize is that there’s a whole world of people out there who just don’t care about that story. “

“We have fans who just like the music. They’re not really reading publications just so they can run out and buy one thing or turn their nose up at another. They know they like the band, they come to the show, they buy the record, they buy a t-shirt. “

“It’s not that we wouldn’t be grateful for such good press again, but we sort of have our destiny in our own hands again now. We’ve been through all that and we still have a fan base. Now it’s just a matter of working hard, and getting out there and finding more like-minded people.”

We asked Greenhalgh what it was like to develop as a new band under the scrutiny of a day-to-day media spotlight. If a young band was somehow able to choose between lighting-fast development and a long, slow build, which would be best?

“I think a slow build is more natural for a bunch of different reasons,” Greenhalgh says. “One, it’s important to stay humble and understand that a lot of luck is involved. And in terms of a live show? Well, the Beatles got to go play in Hamburg for a year in front of 100 people a night and perfect their live show. When you’ve only played 20 club dates, and then you’re thrown on TV and into some big-stage festivals, it’s going to take some people who are pretty well-possessed with that rock-star je ne sais quoi to live up to that.  Otherwise, you’re going to learn how to do that – To develop that stage craft and stage presence. At first it was pretty tough going, but ultimately I think we got there, and we’re there now.”

But what about the positive lessons from their early flash of success? Surely other artists can learn something from that as well?

“First and foremost, work on the songs,” Greenhalgh says. “If the songs connect with people – It seems so obvious, but it’s the most important thing – Everything follows that. If you don’t have that, nothing is going to happen.”

“The other thing is to surround yourself with people who you trust and who are talented, no matter what level you’re at. For us, that’s been our management and our lawyer. They’re just people who are really good at what they do. Specifically, our management takes on the brunt of what, traditionally, a record label would do.”

To my ears, that strikes as one of the most important, and overlooked aspects of self-release success. Just because they’re DIY doesn’t mean they’re going it alone.

“That’s exactly right,” says Greenhalgh. “It’s a semantic distinction. Other people make their own label and self-release that way. People are doing that now, and they’ve been doing that before us. But we came along at a time when the internet allowed people to do that more efficiently. We were selling so many albums by the time the labels got to us that we were able to say ‘OK, well, what are you going to give us? A street team? Hm.’ We’d already had made the record and had money coming in.”

As easy as it is for the band to brush off the lack of attention from blogs now, Greenhalgh can’t dismiss the effect they had on their career in the beginning.

“A couple of blogs wrote about us, and then soon after, Pitchfork blew it up,” he says. “They did a track review of ‘Home on Ice’ and then the following day we had a show at the Knitting Factory and David Bowie came. That was totally out of the realm of what we ever thought could happen. It was just surreal.”

This was back in 2005, when a small handful of websites were known for making or breaking Indie artists. But does he think these outlets have the same influence today as when internet reporting was new?

“For me, I try to get my listening recommendations from friends who I trust. With the blogs, you’re not really being written about unless you’re new. People in that world seem to be looking for the next big thing, and that makes it harder to create a career that sustains.”

“As a band, I think you still want that great Pitchfork review because it definitely will help. But if you don’t get it, it’s not the death knell it once was in the indie community. You can exist outside of that universe, and do really well even if they don’t even review your album at all.”

“I will say this about the record,” adds producer John Congleton. “Regardless of what a few nose-pickers on the internet might say, Clap Your Hands’ fans really seem to like this record. And to me, that’s a home-run.”

Justin Colletti is a Brooklyn-based producer/engineer who works with uncommon artists, and a journalist who writes about music and how we make it. Visit him at http://www.justincolletti.com.

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