Let’s say your company has just made its first foray into video production. It’s a commercial to advertise your new toothpaste, or to interest prospective partners in your surfing-themed vacation packages, or to present new hires with a sense of the uplifting corporate culture they’re about to enter.
Whatever the Read more...
When your job involves content creation, it’s easy to fall victim to tunnel vision. Producing competitive video and/or audio that will win the race for eyeballs can become all encompassing. Simultaneously honing your craft while tracking the big picture can feel exhausting, if not impossible.
The Storyteller’s Dilemma: Overcoming the Read more...
Music makers throughout New York City have an important new resource available. It’s not a video series, it’s not an app, it’s not online – it’s real life: The Music Producers Club.
Just as the name suggests, this is a regular (and free!) get-together for the women and men behind Read more...
Let’s face it: When it comes to navigating the legal side of their careers, audio pros can feel uneasy.
Contracts are a reality in any industry where people are doing serious business, but they can be extremely intimidating to anyone who hasn’t been trained to speak the Language of Lawyer. Read more...
Two of the most common questions we get from musicians here at SonicScoop are:
“How much should I budget to record a full length album?” And, “If I want to record my next album myself, how much do I really need to spend on gear?”
On a similar theme, one Read more...
