Why do a year-end wrap-up? And why make a big deal about the New Year at all? After all, no matter what it says on the calendar, every day that you wake up is a brand new day.
But there’s something about our species that likes to keep track of Read more...
As music licensing has become a bread-and-butter revenue stream for so many recording artists, songwriters and composers, a number of licensing companies have emerged in recent years, promising to help rights holders sell their music.
The spectrum of services and solutions ranges from turnkey publishing companies to highly personalized licensing Read more...
MIDTOWN, MANHATTAN: Among many of life’s mysteries, the question of how to audition studio monitors during a store visit has long beguiled mixers, producers, and vendors.
Turning a wall of speakers into something conducive to comparison was of particular interest to the NYC retailer B&H, who last year strove to Read more...
Every musician on this planet has dreamt of the day when they would travel across the fruited plains and over purple mountain majesty, to bring their talents to the multitude of starving American ears.
Then, one-day, once America’s ears have been given a taste, they will make a living: going Read more...
Who’s In Focus: http://www.reachmusic.com
We Are: Reach Music Publishing, Inc. — a music publisher based in Burbank, CA.
The Project: Paralympics – “Meet the Superhumans” :90 commercial for Channel 4 (UK), produced in-house
Check it out: The video is directly below —
Creative Brief: 90-second spot, promoting the 2012 Read more...
