TRIBECA, MANHATTAN: Quick quiz! Which NYC record label
• Has won three GRAMMY awards and been nominated for five more in the last five years,
• Has had 11 albums by five different artists certified RIAA Platinum or Gold since 2002,
• Signs its artists based on their talent, not Read more...
BUSHWICK, BROOKLYN: It’s been 12 years since a creative team at Arnold Advertising synchronized Nick Drake’s “Pink Moon” on that dreamy Volkswagen commercial and in that time, brands and artists have become good friends.
Now, commercial music is all synch licenses and “inspired by” original compositions ordered to sound Read more...
MIDTOWN, MANHATTAN: How much of your business model is habitual? If you could start from scratch, what would you keep – and what would you throw away?
When the digital label X5 Music Group started in 2003, its founders had the chance to rewrite every bad old rule of the Read more...
MORNINGSIDE HEIGHTS, MANHATTAN: When SonicScoop first heard that the 2011 Audio Branding Congress (ABC) was going to take place in New York City, we were intrigued. Held the two previous years in Hamburg, Germany, the annual consortium sees experts converging on music, sound design, branding, marketing, and cognitive research – Read more...
Avid confirmed today in its quarterly earnings call that it has undergone a restructuring, laying off approximately 10% of its workforce in the process. With a headcount of 1,944 employees as of today, the move affects about 200 Avid employees. The cuts were across “all areas of the business”, excluding Read more...
