Converse To Open Rubber Tracks, A New Full Service Music Studio In Williamsburg

As reported by the New York Times last week, Converse is building a recording studio in Williamsburg to open later this year. The studio, Converse Rubber Tracks, will “provide emerging artists with the opportunity to record music in a high-quality studio alongside a team of experienced local engineers at no cost.”

Converse Rubber Tracks, a community-based recording studio, will open later this year.

So, to recap: Converse is building a brand-new, “state-of-the-art” recording studio in Brooklyn where it will host (and engineer) sessions for free.

Though it’s not open yet, the studio is already accepting applications for studio time via the Converse Rubber Tracks website converse.com/rubbertracks.

Converse Rubber Tracks will also give bands the means to expose their music to a much larger audience through compelling content captured at the studio, including exclusive in-studio video testimonials, track-of-the-week features, behind-the-scenes footage, and unique rehearsal session clips, all hosted at converse.com/rubbertracks.

And artists will have the option to utilize Converse.com and Converse’s social media channels to promote their content.

The new studio is just one of multiple new initiatives Converse has been rolling out, each sharing the common goal of encouraging creativity.

This past summer, Converse brought Kid Cudi, Rostam Batmanglij of Vampire Weekend, and Bethany Cosentino of Best Coast together for the single “All Summer,” as part of Converse’s Three Artists. One Song collaboration. Also, their “Gone To Governors” free concert series this summer whisked music fans by ferry to Governors Island for performances by Yeasayer, She & Him and Neon Indian (among others) at no cost. And this month, Converse is fusing together a combination of British music legends and emerging artists to salute the British music scene via an integrated marketing program that will continue through 2011.

On Converse Rubber Tracks, Geoff Cottrill, Chief Marketing Officer of Converse, comments: “Converse has a rich history of supporting music and being embraced by the artistic community. We are committed to providing young artists with the ability to have their voices heard. Converse Rubber Tracks enables musicians and bands to really explore and create new music. What they accomplish there sets the bar and tone for everything that follows.”

Musicians can visit http://www.converse.com/rubbertracks to receive more information about Converse Rubber Tracks studio, details on the registration process and updates.

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