Expansion Team Brands + Scores for Biography Channel, IdN, NV Energy

NYC-based original music/audio branding specialists Expansion Team recently wrapped a number of high-profile projects.

Expansion Team sounds out for NV Energy

The company created the new sound of the Biography Channel, developing a holistic audio identity for the network that includes a new mnemonic, original themes and on-air packaging. The visual rebrand was by NYC’s Big Star.

To celebrate its 100th issue, design magazine IdN asked Jodi Terwilliger to design and direct the short film Magical Black Balloons. Expansion Team collaborated, supplying a score by composer Michael Picton.

Into their third year on the campaign, Expansion Team scored three new spots starring Nevada Energy’s energy-conscious robot.

In addition, the firm has been selected to present a case study for their CNN International rebrand at the 2nd International Congress for Audio Branding later this year in Hamburg, Germany.

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