Music and Strategy (NYC/LA) Promotes James Alvich to Managing Director
Personnel moves are in motion for the music supervision/licensing/sonic branding field. The latest leap is at Music and Strategy, also known as MAS, an NYC/LA-based music service agency of producers, music supervisors, and planners that provides creative solutions for brands and agencies.
Listen up! James Alvich is now Managing Director for Music and Strategy.
MAS announced that it has promoted Founding Partner/EP James Alvich to the role of managing director. A co-creator of MAS along with the music industry veterans Gabe Hilfer and Jim Black, the NYC-based Alvich has deep experience managing client relationships and overseeing multi-million dollar TV, radio and online commercial productions.
The promotion comes on the heels of MAS’ recent collaborations with Aerie and American Eagle, as the firm created original music embedded in their holiday and spring campaigns. Additionally, MAS has recently wrapped a comprehensive music partnership with Kate Spade New York, featuring Brooklyn’s the Vivian Girls, that included talent procurement, Facebook development, a battle of the bands campaign/contest and film production.
“Our goal at MAS is always to create a relationship between the consumer and the brand using music, and no one is better at balancing all the little details necessary to make that happen than James,” stated MAS Company Founder Gabe Hilfer. “He is well-connected and has an exceptional ear for emerging talent, which are key to sculpting the sonic identity that we seek to create for each brand.”
“To continually collaborate with top brands, it is absolutely essential that MAS stays on top of current trends in both music and advertising,” noted Alvich. “We understand that speed is everything – the rate at which consumers take in media has accelerated exponentially. When brands sense that we have the dynamic thinking and problem solving abilities to help them navigate this constantly changing landscape, wonderful collaborative environments emerge.”
According to MAS, the studio operates with a core philosophy that respects the power of music to build brands, via large-scale Hollywood productions and long-running consumer advertising campaign, among other vehicles. The company taps a talent roster from the film, TV and advertising worlds for its projects.
MAS will continue to focus on its core area of content creation, developing brand identities through myriad strategies, including corporate events. “Creativity comes in all forms, be it in finding a song, creating a roadmap for a brand, and even in the ways we collaborate with one another,” says MAS Founder Jim Black. “We have an invaluable knowledge base at MAS, and we’ve learned how to bring divergent parts together on any type of project and produce an exceptional finished product.”
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