Music-On-Picture: HiFi Project + Jaguar

Spark44, the ad agency behind the new F-Type luxury sports car from Jaguar, tapped LA/NYC-based music house HiFi Project for their new commercial, “Biggest Want”.

According to HiFi Creative Director Paul Robb (Information Society, South Park), the location-rich commercial takes visual cues from classic James Bond films – and HiFi set out to create a score as lush and cinematic as the picture. The team recorded live orchestral players, and a traditional choir, as well utilizing numerous exotic world music flourishes, such as Chinese wooden sticks and African talking drums, in order to give a richness to the score.

Watch the spot here:

Credits:


Client: Jaguar
Spot Title: “Biggest Want”
Ad Agency: Spark44; Creative Director: Bruce Dundore
; Producer: Jonlyn Williams
Production Company: Wigwam (UK)
Director: Alex Feil
Editorial Company: Cutters; Editor: Barnett Kiel


Music & Sound Design Company: HiFi Project; Creative Director/Composer: Paul Robb;
 Executive Producer: Birgit Roberts

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