Northside Festival Announces Full MUSIC NOW Schedule, June 14-15

The Northside Festival, a week’s worth of music, art, film, and entrepreneurship taking place in Williamsburg and Greenpoint June 14-21, have confirmed the full slate of MUSIC NOW events.

Catch informative panels, workshops, live interviews and a lot more at the MUSIC NOW portion of Northisde, June 14-15.

Happening between June 14-15 at 149 Kent St (@ N 5th b/t Wythe and Kent), these panels and workshops tackle the most pressing music business issues facing artists, labels, managers, and venues.

SonicScoop’s own David Weiss will be moderating “The New Era of Music Licensing for TV, Film, Interactive Gaming and More” at 2:30 on Thursday, June 14th. Be sure to drop by and say HI — and catch these other essential events as well.

Full MUSIC NOW schedule at Northside:

Thursday, June 14

11:00 AM
New Technologies in Booking and Touring

Valerie Gurka – Knitting Factory
Troy Hansbrough – Sonicbids
Laura Wilson — World Cafe Live
Howard Han — ReverbNation
Chris Diaz — Knitting Factory

Do you ever wonder how some bands seem to book themselves into every venue and festival imaginable? What’s their secret?  Booking has changed over the years with the advent with newer technologies and submission platforms.  Find out booking tricks and  secrets, how the venue bookers think and tools that they use to book shows.
Q:  When a band is ready to go on tour what does their typical tour look like and what platforms should they be using to maximize opportunities for gigging?

1:30 PM
The Next Generation of Social Media to Market Your Band or Venue

Corey Maass – Gelform
Jason Boner – The Dharma Body
Eric Swenson – Indaba Music
Alex Kirshbaum – Sound Ctrl

Social media is now taking on higher levels of analytics, sharing strategies and viral marketing more than ever before.
Since platforms such as facebook and twitter have quickly become the mainstream outlet for social media sharing, how do you maximize results?
Q:  What is the connection between fan engagement and social media?

2:30 PM
The New Era of Music Licensing for TV, Film, Interactive Gaming and More

David Weiss – Sonic Scoop
Eric Masone – Deep Freeze Music
Brandon Mason – Juxtaposed Music
Kevin M. Wilson – ESPN

Music licensing is a great stream of revenue for artists.  Opportunities aren’t only limited to television and film, but have expanded to interactive games, theme parks, web sites, and numerous forms of advertisements.  We will review the new era of music licensing and discuss how to get into the game.
Q:  What resources or platforms are utilized by music supervisors today?

3:45 PM
Future Platforms in Music Technology

Seth Hillinger – Music Tech Meetup
Richard Slatter – We Are Hunted
Jason Herskowitz – Tomahawk/Official.fm
Eliot Van Buskirk – Evolver.fm/The Echo Nest
Jesse Israel – Cantora Labs

In this session, we will talk with several music startup companies, discuss the future of the music industry as it relates to upcoming and innovative technology.
Q:  How do we see music technology developing in the next 3-5 years?  What can we look forward to?

Friday, June 15

11:00 AM
Modern Trends in Music Publishing and Performance Rights

Paul-Anthony Surdi – Crowd Control Music
Neeta Ragoowansi –  TuneSat
Jake Simon – BMI
Jessica Weiner Esq. – Ultra-International Music Publishing
Donald Woodard – Gordon & Rees

As an artist, it’s important to keep our eyes on how to maximize revenue from a publishing perspective.  In this session, we will discuss the advantages and disadvantages to holding publishing rights versus hiring a publishing company to manage the publishing aspect of the business.
Q: How have the new streaming platforms changed the focus from the CD to the stream and how have the revenue models changed?

12:15 PM
Keynote – Innovation and Disruption in the Music Industry
Dez Dickerson – Pavillion Group

World renown artist and entrepreneur Dez Dickerson, formerly of Prince and the Revolution, will talk about how the music industry has been disrupted by technology and innovation that is breaking the mold and traditional formulas of the music industry.  Dickerson founded Pavillion Entertainment, which is engaged in the development, promotion, and  proliferation of brands, products, and content as well as providing developmental resources and services for artists and entertainment oriented companies.  He also founded Pavillion Synergies, where business was once conceptualized in terms of goods and services, it is now more organically framed as the art and science of creating and building brands.
Q:  Technology has cracked and disrupted the traditional revenue model.  How can artists stay ahead of the curve?

1:30 PM
Tuning in with Radio Airwaves and Online Streaming

Lynda McLaughlin – LYVA Music
Jon Maples – Rhapsody
Dan Kantor – ex.fm
Jamie Megargee – WLTW – Lite FM
Michael Gunzelman – Idobi Radio

Smartphones, cars and streaming technologies have changed the way that we listen to radio, from a device perspective and as a platform in general.  Terrestrial radio continues to provide a comfort zone for curated listening while the internet and device apps are becoming more mainstream.  We are facing a fundamental change in the radio industry.  Find out how we can roll with the changes.
Q:  What radio platforms will push through to the top within the next 3-5 years?

2:30 PM
Bands vs. Business – Making it Happen as an Artist/Entrepreneur

In this session we will interview GZA, founding member of the Wu Tang Clan.  GZA has been well known as not only an artist but an entrepreneur as he built his own brand.  We will talk to GZA and discuss how he made this happen and how he sees the industry going forward.
Q:  People see you as a genius in the music industry over two decades.  How do you keep yourself fresh?

3:45 PM
Sponsorship and Brands and their new place in the Music Business.

Dez Dickerson – Pavillion Group
Leah Joy Malberg – TicketWeb
Camille Hackney – Atlantic Records
Nathaniel Gravely – MTV Networks
Billy Campion – The Bogmen

As record deals are harder to come by, many bands are looking to commercial brands to help them catapult their careers.  Concurrently, many brands are looking to partner with the right project that will give them exposure.  As artists build their following, brands are spending more money than ever before with the intention to latch onto a ready-made crowd that fits their demographic.
Q:  What are the best ways to connect with brands and propose partnerships?

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