NYC Event Choice: “Keys to Building a Successful Library” – Wed. Oct. 9th
On a July night in Los Angeles, heads were swimming at a packed seminar put on by the Production Music Association: “Keys to Building a Successful Library.”
It’s NYC’s turn: The PMA is going to lay on the library knowledge on Wednesday, October 9th in Manhattan.
Now New York City-based composers, producers, and all associated music professionals get their chance to absorb up-to-the-minute information on this crucial topic.
An elite panel of music supervisors, production music heads, and legal eagles will lead the discussion on Wednesday, October 9, 6-8 PM, at Alison Eighteen Restaurant on 15 West 18th Street.
The cost to attend is $10 for PMA members, $15 for non-members and guests. RSVP to debra@pmamusic.com.
SonicScoop’s past experience of PMA events has been that they are lively, in-depth And extremely informative – in other words this upcoming get-together is highly recommended for anyone looking to improve their odds of success in the competitive music library space.
Here are more details on the night, followed by panelist bios, as provided by the PMA:
Our panel of experts will cover the different facets of what owners need to know to build a catalogue/library the right way in order to maintain value. Want to become (or stay) a long-term viable business? At this event you are guaranteed to learn something new, no matter how experienced you might be.
Panelists:
Doug Bernheim – Music Supervisor, Sound Pictures
Steve Corn – CEO & Co-Founder, BFM Digital
Yoav Goren – President & Co-Founder, Immediate Music
Jeff Greenberg – Partner, Meister Seelig & Fein, LLP
Ron Mendelsohn – President & Founder, Megatrax
Steve Pecile – President & Founder, SoundMiner
Moderator:
Gary Gross – Worldwide President, Universal Publishing Production Music
BIOS:
Doug Bernheim
Music Supervisor, SoundPictures
Doug Bernheim is an independent music supervisor and licensing/business affairs consultant.
He has worked on over 50 feature films, including Oscar-nominees Transamerica and Half Nelson, as well as television projects for AMC TV and WWE. Doug has also music supervised numerous promo spots for leading brands such as L’Oreal, Nautica, Estee Lauder, Kohl’s, Citibank, Rodale Publishing, and Physique 57. In addition to creative music supervision, Doug’s specialties include administering music assets, rights research, clearances, licensing, cue sheets, composer agreements and soundtrack albums.
Steven Corn
CEO and Co-Founder, BFM Digital
Steven Corn, CEO & Co-Founder, brings over 25 years of strategic media and music licensing experience to BFM Digital, a digital distribution company specializing in representing independent artists, labels, publishers and other content creators. Corn is jointly responsible for the over-all vision of the company and signing BFM Digital’s current network of hundreds of digital services worldwide.
In addition, Steven Corn is Co-Founder of BFM Jazz. The artists of BFM JAZZ are well-established, masters of their craft including Steve Gadd, Tierney Sutton, Steve Smith, Eddie Gomez, Lenny White and many others.
Prior to forming BFM, he created Corn Music Services, Inc., a company that was one of the first to license master recordings, sound effects and images to cellular providers around the world for use as ringtones, wallpaper and ringbacks. More recently, Corn Music Services has provided consulting services for such high profile online companies and licensors such as Myspace, Fox Interactive, Universal Studios, Oddcast and kSolo.com.
Yoav Goren
President & Co-Founder, Immediate Music
Yoav Goren graduated with a BA in Film and Television Production at NYU. After touring with several bands as keyboard player, Goren settled in Los Angeles where he worked with the legendary Leonard Cohen on the acclaimed CD The Future (1992) as arranger and co-producer. Also in 1992, Goren teamed up with composer Jeffrey Fayman and founded Immediate Music, which has become one of the preeminent suppliers of original music for motion picture advertising.
In 2007 Goren was awarded an Emmy Award for “Outstanding Music Composition in a Sports Program” for the “20th Torino Winter Olympic Games” and in 2008 Goren was the recipient of a composing award from BMI. In 2009, Goren became the first person to ever perform a live concert of trailer music compositions as part of his “Trailer Music Live” performance series.
As President of Immediate Music, Goren works daily at the company’s studio facilities in Santa Monica, with regular forays to concert halls and studios worldwide to produce Immediate Music’s trademark orchestral recording projects.
Jeffrey A. Greenberg
Partner, Meister Seelig & Fein, LLP
Jeffrey A. Greenberg is a partner in the firm’s Intellectual Property Group. His primary areas of practice are entertainment, intellectual property and corporate law. He represents a diverse group of high-profile clients in the fields of film and television production; music production and publishing; print publishing and distribution; festival and live event production and management; sponsorships, endorsements and branding; copyright and trademark licensing and enforcement, administration, sales and acquisitions of media properties and intellectual property assets.
In addition to his entertainment-related legal work, Mr. Greenberg is also an active producer on recording, reissue and compilation album projects. He won a Grammy Award as producer for “Best Historical Album” for the box set “Jelly Roll Morton: The Complete Library Of Congress Recordings”, and received a 2010 Grammy nomination as producer in the category “Best Historical Album” for the box set “Alan Lomax In Haiti: Recordings for The Library Of Congress, 1936-37”.
He is a voting member of the National Academy Of Recording Arts and Sciences, and The Songwriters Hall Of Fame. He also sits on the Board Of Directors of The Association For Cultural Equity, an organization dedicated to the preservation and dissemination of ethnographic and anthropologic collections and research data.
Gary Gross
Worldwide President, Universal Publishing Production Music
At the helm of Universal Publishing Production Music Gary Gross oversees all aspects of the Company’s production music entities, managing more than 32 offices in cities across the world. UPPM is the preeminent supplier of high level production music and serves the burgeoning business that creates, produces, and licenses music for use in film/TV, advertising, broadcast and corporate clients.
In 1997, Gary followed his passion for music and joined Killer Tracks, at the time a small “production music” company recently acquired by Bertelsmann Music Group, where he was quickly promoted through the roles of VP Marketing, VP/GM, SVP/GM to President of BMG Production Music in 2002.
Under Gary’s leadership, the business grew from a small operation to become one of the most healthy and vibrant segments of the entire music business. When Universal Music Publishing Group acquired BMG Music Publishing in May 2007, Gary joined the UMPG team as Worldwide President of Universal Publishing Production Music (UPPM) where he continues to exponentially grow this sector of the music business. Gary has also served as a board member on the PMA (Production Music Association) for the last 8 years.
Ron Mendelsohn
CEO & Co-Founder, Megatrax
Ron Mendelsohn is co-founder and CEO of Megatrax, a leading independent production music library and custom music house based in Los Angeles. Established in 1990, Megatrax has earned a reputation worldwide for high quality music coupled with unparalleled service and innovation. In addition to managing business operations at Megatrax, Ron is also an accomplished pianist and composer who has composed hundreds of cues for the Megatrax library and scored numerous film/TV projects ranging from promos to feature films. A graduate of Wesleyan University (CT), Ron attended film scoring programs at USC and UCLA and studied at the Royal Conservatory of Music in Liege (Belgium) on a grant from the Rotary Foundation. Ron is a founding member of the Production Music Association and has served on the PMA board since its inception. Ron is also a member of numerous other professional organizations including the SCL, Vistage and ASCAP.
Steve Pecile
President & Founder, SoundMiner
Steve is the President of Soundminer Inc., the maker of leading audio asset management software. Soundminer is used extensively in post and broadcast facilities, as well as by most major music catalogues. It provides tools for advanced searching, databasing, and metadata tagging for all major file formats and continually improves these tools to meet the requirements of all content creators. Steve began as a composer and has numerous television credits and previously owned a production facility in Canada.
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