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“Don’t Try to Impress Me”: The Real Way to Get Hired by a Production Music Library

*Disclaimer: I am the Senior Producer for the production music library VideoHelper Inc. This article is not a pitch for VideoHelper, nor is it endorsed by VideoHelper. This is merely a working man sharing his experiences with writing music professionally for the last 17 years. For those of you that Read more...

Book Review: “The Storyteller’s Dilemma—Overcoming the Challenges in the Digital Media Age”

When your job involves content creation, it’s easy to fall victim to tunnel vision. Producing competitive video and/or audio that will win the race for eyeballs can become all encompassing. Simultaneously honing your craft while tracking the big picture can feel exhausting, if not impossible.

The Storyteller’s Dilemma: Overcoming the Read more...

Producer/Mixer Joe Mardin Shares His Secrets for Successful Long-Distance Collaborations

Of its many beauties, one of music’s most alluring features is its ability to overwhelm our senses. Becoming fully entranced by a recording is something that happens only occasionally, but when it does—well, that’s why a lot of us are in this business.

One need not chase those cherished moments Read more...

A Beginner’s Guide to Mastering: The 5 Key Benefits & Goals of Music Mastering

This is a guest post by Mark Bacino. For even more on mastering, try Justin Colletti’s new full-length course, Mastering Demystified.

If you’re planning to send your music out into the world, whether it is through iTunes or Spotify, Bandcamp or Soundcloud, CD or vinyl, you’ll probably want to imbue Read more...

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