MORNINGSIDE HEIGHTS, MANHATTAN: When SonicScoop first heard that the 2011 Audio Branding Congress (ABC) was going to take place in New York City, we were intrigued. Held the two previous years in Hamburg, Germany, the annual consortium sees experts converging on music, sound design, branding, marketing, and cognitive research – Read more...
Our friends at The Deli Magazine’s Delicious Audio blog recently reviewed another winning guitar pedal – the Rocktron Sweet Spot. Read an excerpt below and check out the full review here.
It was November of 1966 when Brad Plunkett was commissioned by Warwick Electronics Inc. to make a substitute for Read more...
CHELSEA, MANHATTAN: The right piece of fatherly advice can last a lifetime.
Just ask Ken “Duro” Ifill, who got some priceless guidance growing up in the bustling multi-culti neighborhood of Queens Village, New York. “My dad told me: ‘Whatever you do, be the best,’” says Duro, scanning New York City’s Read more...
The self-released indie rock band Clap Your Hands Say Yeah were celebrated by the blogosphere, then shunned. They’re back with what may be their most masterful record. But will listeners notice this time around?
In the summer of 2005, Clap Your Hands Say Yeah emerged and became a case study Read more...
Part 1: Fuckit, We can make this work.
Sometimes, the universe takes occasion to make obvious its plan for your life. This was one such moment.
The last year of my life and many other lives besides were spent in the process of making a record for my bestie, the Read more...
Communication is vital in any recording studio, but the separation between the musicians and engineer will strain the conversation without a proper workaround.
Artists often come into the studio ready to bare their souls which can lead to extremely personal, and productive interactions during a session. However, in most studios Read more...
Every month, Matt McCorkle of EqualSonics.com brings you a day in the life of a New York City recording engineer.
THE MISSION: Capture a Jazz Band’s Subway Performance
NYC artist Jonathan Batiste and I had been working together for quite some time before embarking on this latest endeavor. Our most Read more...
GREENPOINT, BROOKLYN: Bigger isn’t necessarily better. Nestled inside Greenpoint is Tiny Thunder Audio, a compact room designed to maximize sonic ideas.
A full-service analog/digital facility, the room was borne into New York City this year by Chief Engineer, Producer and Music Business Consultant Serge Espitia. The Mexico City native toiled Read more...
Avid confirmed today in its quarterly earnings call that it has undergone a restructuring, laying off approximately 10% of its workforce in the process. With a headcount of 1,944 employees as of today, the move affects about 200 Avid employees. The cuts were across “all areas of the business”, excluding Read more...
NOHO, MANHATTAN / TAMPICO, MEXICO: Troy Germano knows the studio business about as well as it can be known. Born into the Hit Factory family business, and deeply entrenched in this industry his entire life, Germano has the perspective, relationships and depth of experience a very few possess to Read more...
