Playmysong Marks NYC Launch of Service and Offices, Receives Angel Funding

Playmysong's US plans originate in NYC.

App developer Playmysong has opened an office in New York City and launched its service here, simultaneous to closing a $350,000 angel round of financing this month. The angel round was led by Lifeline Ventures, a Helsinki, Finalnd-based accelerator focused on disruptive start-ups from the Web and game sectors.

The Helsinki-based Playmysong’s mobile app is available in the iTunes Store App Store, and enables users to take control of the music in their surroundings.

Using Playmysong’s app on iOS or from the Web, users can remotely play their favorite songs and DJ the music around them – provided the locations they are visiting have integrated Playmysong into their music playout signal path — while simultaneously posting a Foursquare-style check-in update on Facebook and Twitter.

The company’s business model is based on selling premium services for participating venues and brands. On the venue side, proprietors connect their iOS device running a Playmysong Pro app to their stereo sound system, via a standard 3.5 mm audio cable. Retailers, restaurants, bars, café owners etc… can learn more about the free basic service here.

Every time a song is played in a Playmysong venue, it generates the equivalent of a free social ad for that location. The result is a social function for music that is played out in bars, hotels, restaurants and other public venues. In theory, it provides a more engaging experience than the traditional jukebox for a venue’s patrons, encouraging longer stays.

The first NYC venue for Playmysong is Idle Hands Bar, on 25 Avenue B, which has taken advantage of the app to introduce Playmysong Mondays. For example, one Monday night 21 different users of the app played 101 total songs – an equivalent of approximatey five hours of crowd-sourced music entertainment.

Users posted info about the song they played in Idle Hands Bar to their Facebook walls for 54 times. According to Playmysong, an average Facebook user has 200 friends, meaning that Idle Hands Bar got over 10,000 free social micro-ads in Facebook during one night.

The latest version of the app, Playmysong 1.1 includes the following features:

•    New home screen – When opening the app, you can instantly open the Remote mode to play songs in nearby Stereos or the Stereo mode to launch your own social jukebox.

•    iTunes Playlists – You can now use your existing iTunes playlists in your Playmysong Stereo. Managing what music you have in your Stereo has never been easier.

•    Multi-Tasking – You can now use Playmysong Stereo and Remote on the background while you browse the web, read emails, do sports, etc.

•    User Images and Shout Outs – Facebook-connected users now have their Facebook profile pictures as their Playmysong profile pictures. You can also add shout outs while playing songs.

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