Pull Scores For Nike’s ‘Inside Small-Sided’ Online Film Series
NYC music company Pull got its kicks scoring an online film series for Nike.
Their decidedly outside-the-box soundtrack accompanied a set of segments about small-sided soccer in Latin America. Small-sided soccer games involve fewer players competing on a smaller sized field, and they can be a crucial training ground for young athletes who want to break into a pro soccer league.
“Inside Small-Sided” was produced for Nike by New York-based production company Picture Farm. Each of the four online films look into this athletic subculture with artful cinematography and editing, exploring the action in Mexico City, Santiago de Chile, Rio de Janeiro, and Buenos Aires.
Check out the score by Pull composer Mitch Davis for the Mexico City feature, which brings an unexpected level of tension to the micro-movie. Davis uses primitive string sounds and sparse percussion that draws the viewer into the story and keeps them on the edge of their seat. A cello and Davis’ curated collection of castoff instruments were tapped to create the series’ soundtrack.
“I’m really pushing the instrument here, playing it in a way that it’s not meant to be played,” he explains. “Besides bowing the cello, I’m hitting it, plucking it, smacking it, detuning it and scraping it to get the sound I want. It’s a cello, it’s a drum, it’s a berimbau — it’s whatever instrument I need it to be. I also keep a number of broken instruments for projects like this, which I can stretch beyond the limits for which they were designed, and produce sounds that were never intended. Sounds which are all somehow relatable as something familiar, having been twisted from elements within everyone’s aural vocabulary.”
Davis has numerous top-level recording credits that include collaborations with U2, Danger Mouse and Bobby Womack. He used his unusual experience and the vast array of keyboards, guitars and gear in his SoHo studio to nail the tense sounds he was looking for.
Davis founded Pull with producer teamed up with producer Scott Brittingham. Their scoring credits include hundreds of commercials, branded content features and films, for clients including Apple, Mercedes, Toyota, ESPN, Heinz, UPS, VH1 and many more top brands.
Creative Credits:
Client: Nike
Production Company: Picture Farm, New York
Music: Pull, New York
Composer: Mitch Davis
Executive Producer: Scott Brittingham
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