RadioFace and Sound Lounge Announce Olives Radio Awards Winner
Every year since 2005, the radio advertising agency RadioFace and audio post-production house Sound Lounge have held the Olives Radio Awards. A celebration of radio advertising and the individuals who contribute to the creative artform, the Olives Awards give the best radio spots that never made it to the airwaves a chance to be heard.
RadioFace was on the awards tip with...
The 2012 ceremony was held on May 17th at Sound Lounge’s spacious NYC studios in the Flatiron District. As in years past, industry talent submitted material (either written especially for the occasion or “dead” scripts from the cutting room floor) to a panel of top advertising creatives. Three submissions were then selected and produced by Sound Lounge, before being unveiled at their annual Olives Awards party.
The spots won’t be produced for the actual clients, but the winner receives $3,000. This year’s champion: Rob Slosberg, of Connecticut-based agency Turbine Boost for “Walk in the Park,” mixed by Sound Lounge’s Rob DiFondi.
The other two finalists in this year’s Olives Awards were Jeff Oswald of DraftFCB Chicago for “Beer Commercial,” mixed by Sound Lounge’s Chris Afzal; and David Neale of Siddall Advertising for “Wad,” mixed by Eric Warzecha of Sound Lounge.
All three finalists can be heard here.
“The inspiration for this idea is that Sound Lounge and RadioFace wanted to showcase great radio work,” explains Vicky Ferraro, Executive Producer for Sound Lounge, of the Olive Awards’ origins. “Often times, clients kill great scripts for a variety of reasons, so we wanted to provide copywriters with the opportunity to write scripts without any creative limitations.
Sound Lounge at the 2012 Olives Radio Awards.
“Because RadioFace creates innovative radio spots for our clients with a roster of comedians and award winning writers in the industry, we wanted to collaborate with other talented writers across the country.”
The strikingly funny “Walk in the Park” had more than comedy on its side in its successful bid for top prize in 2012. “Great radio spots engage the listener’s imagination,” Ferraro says, “and ‘Walk in the Park’ used humor and sound design to grab attention early and then build to a progressively more ridiculous situation. The voiceover talent was a trained improv performer, so the authentic quality came from letting him stray a little from the script and then picking the best takes.”
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