Sennheiser Launches “Blue Stage” – Digital Magazine for iPad Gives Audio Insights
One great way to take interactive audio tips straight to the studio is via the iPad.
Sennheiser’s new BlueStage iPad app will ramp up your information quotient.
That’s why Sennheiser has just launched it’s new “Blue Stage” iPad app, a digital magazine which offers interactive storytelling, combined with explorative navigation.
A new edition will be released every month, examining the subject of sound from a different perspective. The Sennheiser iPad app is free and available now from the iTunes store.
Expect plenty of expert guests and solid audio insights. Here’s how Sennheiser describes their instructional new initiative:
”Each month the subject of sound is given a new twist,” explains Uwe Greunke, director of strategic marketing at Sennheiser. “Readers of ‘Blue Stage’ can expect inspiring stories delivered in an informative and innovative way. ‘Blue Stage’ is designed to be a focal point for both long-standing and aspiring sound enthusiasts.” The first edition of the digital magazine focuses on recordings which take place outside of the studio – from a bamboo orchestra in the Solomon Islands, to kitchen staff singing in Namibia. Sade’s producer Stuart Matthewman, aka “Cottonbelly,” and Adam Ficek from Babyshambles both reveal the tricks of their trade. In addition, there are do-it-yourself tips for music recording at home. The second edition of “Blue Stage” examines the role of DJs, such as Bob Sinclar, and the work they do. The third edition will explore the route artists take in order to make their way to the top.
Something different every month
As well as showcasing captivating stories on the subject of sound, features such as an integrated audio player enable the reader to listen to tracks that reflect the topic of each edition. A playlist also suggest further recommended tracks for separate download. Each month a special prize, unavailable for purchase, will be up for grabs under the headline of “Money can’t buy.” In the first edition, an emerging new band will have the opportunity to win a microphone set — including support from a Sennheiser sound engineer — for their recording.
Simple and innovative operating system
This innovative publishing concept available via the Apple Newsstand is very user-friendly. The user is automatically notified when a new edition is uploaded each month and can then immediately access all content. Each edition is a new “subject platform” for a particular sound experience and can be opened with a horizontal swipe. The user can browse previous editions with a vertical swipe. In contrast to other digital magazines, this means that the reader can seamlessly navigate back and forth between editions.
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