Sennheiser Teams Up With Universal Republic & Pick The Band To Promote New Music

Earlier this week, Sennheiser announced its HearIAm promotion, an awesome new campaign uniting artists and fans while promoting new music.

Here’s how it works: the HereIAm website interfaces with the music service site Pick The Band, inviting fans to listen to, discuss and share their favorite music through various social media tools. Fans are able to cast votes for their favorite artists, making both artists and fans eligible to win prizes including trips to music festivals such as the CMJ Music Marathon in NYC and Osheaga in Montreal.

By accessing and placing their material on HearIAm, artists can become eligible to play at these music festivals. And, through a combination of tallied fan votes and an expert panel of judges, artists chosen as finalists will be given the opportunity to be selected for a Universal Republic Records package that includes an A&R showcase and distribution opportunities. Finalists can also win a 3-song recording session with a major producer, plus $10,000 in Sennheiser gear.

By the time the contest wraps up in spring of 2011, a single grand-prize winner will be selected to receive this A&R showcase and a distribution deal, courtesy of Universal Republic records. A random drawing will determine which fans will win the all-inclusive music experience.

You have to be in it to win it, so get to it! To register for HearIAm as either an artist or fan, and for more detailed information about the various prizes, head over to the website at http://www.heariam.com, or go directly to http://www.picktheband.com.

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