Splash.FM (NYC), Social Music Discovery Platform, Launches Public Beta

April 19th, 2012 by David Weiss

NYC-based Splash.FM, a social music discovery platform that measures a person’s musical influence, officially launched in Public Beta this week.

Based out of NYC, Splash.FM has just entered public beta.

Splash.FM is a site that allows users to create a profile, follow their friends and other influencers, browse for songs, and “Splash” the ones they like.

In practice, Splash users are able to view song charts of which tracks are trending among their friends and on the site overall, as well as what has been “splashed” most recently. In addition, users users are assigned a “Splash Score” (from 0-99), a ranking system intended to visibly reward users for discovering good music early.

Site co-founders Alex Gatof and Jason Fiedler created Splash based on the premise that friend-sourced song recommendations are more powerful than any other algorithm that currently exists in online music consumption. Following Private Beta testing, Gatof and Fiedler absorbed feedback and implemented several key changes designed to make Splash.FM as strong as possible for its Public Beta Launch.

Users will see the following new features in the Splash.FM public beta suite:

•   Sign-Up: Anyone can sign-up via Facebook, Twitter, or create a username/password;
•   Home Page: Non-logged-in users will be able to browse the “Everyone” Splash feed and trending “Top Tracks” chart to get a taste of what’s happening on the site before they sign-up;
•   Filters: The Most Splashed Songs can now be filtered to include just the “Last 7 Days” or “All-Time” on the site; amongst both the people you follow and everyone site-wide;
•   Roll Down: The site will automatically play from one song to the next;
•   Global Search: The search tool allows you to search songs, artists, and users – so you can easily find what/who you’re looking for;
•   Comments: Now displayed as part of each Splash (without clicking to expand) so that you can add more flavor to why you’re splashing a particular song, and compel friends to Ripple (ie: Re-Splash) you;
•   Splash Score: the algorithm has been improved;
•   Featured Splashers: This is a new “icon” indicating verified splashers with established music taste and credibility, such as: DJs, artist, industry, radio personalities and cool brands (essentially a stamp-of-approval that these users are worth following);
•   Layout: Based on user feedback from the Private Beta testing, Splash.FM has implemented a more intuitive site layout for sharing and discovery.

According to Splash.FM, the next phase of the site will be increasingly more catered to the artist and the user, offering analytics for artists analytics exclusive perks for users, all of which will come with the ability to monetize the Splash Score.

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