The Saratoga Springs-based advertising agency, Fingerpaint, has acquired the John Stoyrk-designed Cotton Hill Studios, an audio and video production facility in Albany.
Cotton Hill’s staff of five will join Fingerpaint, and Cotton Hill will be rebranded as a Fingerpaint office. Beyond that, terms of the deal were not disclosed.
The Read more...
Spark44, the ad agency behind the new F-Type luxury sports car from Jaguar, tapped LA/NYC-based music house HiFi Project for their new commercial, “Biggest Want”.
According to HiFi Creative Director Paul Robb (Information Society, South Park), the location-rich commercial takes visual cues from classic James Bond films – and HiFi Read more...
As music licensing has become a bread-and-butter revenue stream for so many recording artists, songwriters and composers, a number of licensing companies have emerged in recent years, promising to help rights holders sell their music.
The spectrum of services and solutions ranges from turnkey publishing companies to highly personalized licensing Read more...
TRIBECA, MANHATTAN: Everything is opening up for music supervisors at advertising agencies.
Brands are open to every channel available for getting their message to consumers. Meanwhile, the music supervisors that help select and license the music for their clients have to be ready to adapt their skills to everything from Read more...
MIDTOWN, MANHATTAN:In the land of music, the commercial is king. As the world’s major agencies vie for accounts that can be worth billions of dollars a year in billings, one of the key ways they prove themselves is with their ability to match brands to bands.
This ferocious competition Read more...
