Why choose?
That’s the question posited by the career of Ariel Rechtshaid, who’s straddled the twin tracks of producing platinum hits and advertising music as effectively as anyone. Is maintaining creative credibility with pop stars copacetic with composing Covergirl commercials? Consider Rechtshaid’s particular path.
On the chart side of things, Read more...
Writing music for commercials is an art form all its own. Emerging composers who want to get in the game now have a sharp new resource at their disposal.
Emmy-award winning composer Silas Hite is hosting a Commercial Scoring Workshop (in partnership with iZotope) taking place September 6th, 9th, and Read more...
The “Get Happy” spot that Volkswagen premiered during last week’s Super Bowl XVLII had no shortage of controversy: people had differing opinions about the protagonist from Minnesota who spoke (almost) like a Jamaican expatriate.
One component of the commercial that everyone could get behind, however, was Jimmy Cliff’s delicious rendition Read more...
