Spark44, the ad agency behind the new F-Type luxury sports car from Jaguar, tapped LA/NYC-based music house HiFi Project for their new commercial, “Biggest Want”.
According to HiFi Creative Director Paul Robb (Information Society, South Park), the location-rich commercial takes visual cues from classic James Bond films – and HiFi Read more...
With Electro-Harmonix’ wide array of guitar pedals, it’s great to know that they can consistently produce original pedals that are surprisingly functional. Their latest addition is the 8 Step Program. Unlike standard pedals that are meant to function specifically with guitars or bass instruments, this pedal will certainly have equal Read more...
The first in a series about transitioning to Pro Tools 11, by Zach Hancock, Chief Engineer at Downtown Music Studios.
It’s hard to imagine a more passionate group than the pro audio community. Even harder to imagine is a more polarizing figure than Avid’s Pro Tools. Love it or hate Read more...
Microphone manufacturer JZ Microphones would probably never preach style over substance – that said, there’s a uniquely appealing aesthetic to the gear that’s being created by this Latvian outfit.
The latest microphone to come out of ZJ Microphones is the J1, a lower-priced alternative to systems like their well-received Vintage Read more...
“Every penny that I’ve ever made went back into audio gear.”
Joe Barresi‘s passion for his work is palpable, and not just in the rows of guitars, amps or stacks of gear you see around his studio in Pasadena. It’s in the way he describes his approach and his craft Read more...
