Heard City — NYC Audio Post Facility Announces 3D Audio Services

Heard City is now among the pioneering audio post-production companies providing virtual reality (VR) audio services.

The HC is now VR capable.

Quick Lesson: 3D audio involves placement of sound sources anywhere in a perceived 3-dimensional space, including behind, above, or below the listener.

VR provides new ways to tell a visual story and audio perception must follow for a complete experience. Honing 3D audio is a primary focus for Heard City, as mixer and sound designer Cory Mellous states:

“Early exploration in VR only used stereo audio mixes, however, by adding 3D mixing to VR projects, we are heightening the user’s experience and bringing storytelling to new levels. We’re dedicated to creating the best possible sonic landscape for our clients, and by adding 3D mixing to our repertoire, we can help brands breathe more excitement into their projects.”

Heard City’s latest VR project was for Gatorade, in partnership with The Mill. The Youtube 360 video offers viewers the ability to move the video perspective throughout its duration – indulge in the audio immersion as well as the sights:

There have been additional VR projects and partnerships at Heard City, including:

A Flash of Color – Directed by David Mullett, Heard City produced audio for an abstract psychedelic VR work based around an iconic hypnosis script for the color-themed art program “Spectrum” at the Chart Art Fair in Copenhagen.

Barton F. Graf 9000 – Lead by Heard City mixer Evan Mangiamele, audio for VR experiments with the creative agency are being carried out with Heard City as they have a long standing history of work together.

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