NYC Event: Production Music in Advertising – May 9th
The Production Music Association (PMA) is taking on a hot topic with its latest NYC event.
“Production Music in Advertising: Trends and Opportunities” will be held this Monday, May 9th, from 5:30 PM – 9:00 PM at ASCAP, 1900 Broadway, 7th Floor in New York City. Admission in advance is $10 plus processing for PMA members, $20 plus processing fee for non-PMA members. Register here: http://bit.ly/PMAMayPanel2016
A sharp panel representing perspectives from advertising, marketing, original music production, music libraries, and performance rights organizations (PRO) has been assembled to tackle some very current topics.
Join the PMA to go in depth on a big topic, in NYC on May 9th.
How prevalent is production music in advertising? When do ad agencies look beyond music houses and popular artists and turn to music libraries as a creative solution? These questions and many others will be posed to the panel by moderator Rob Reale, President & Founder of 4 Elements Music, the first-ever PMA panel focusing on the current state of production music in advertising. Creative, licensing and technological angles related to this fast-evolving area will all be explored.
Artists, composers, engineers, producers, and more who want the very latest intelligence on the role of production music in the commercial world should attend. Here’s more information direct from the PMA on what promises to be a very informative evening.
Topics will include:
The cost/creative decisions behind licensing production music
Different types of advertising from TV commercials to online pre-rolls, branded content and more
Content delivery platforms/aggregators used by agencies and clients for music searches
Issues surrounding PRO royalties
Worldwide digital rights clearances
PANELISTS:
JOSH RABINOWITZ
EVP/Director of Music, Grey Group
Over the past two decades Josh Rabinowitz has produced over 8500 tracks for brands, cinema, recording labels and television. Concurrently he’s been an Adjunct Professor at NYU and The New School, a columnist for Billboard’s “With the Brand”, an oft cited industry insider in The NY Times, the WSJ, Rolling Stone, Crain’s, Forbes, Time, etc., and, a voice on Music in the Media with live appearances on Bloomberg TV News and NPR. Earlier this year Rabinowitz was chosen to be the inaugural President of the new Cannes Lions Music Jury to take place this June.
STEVE KNILL
EVP Global Sports & Entertainment at GMR Marketing, part of Omnicom
As EVP of Sports & Entertainment at GMR Marketing, part of Omnicom Group, Knill leads a global team in developing music programming with brand and agency clients. His team also manages Omnicom’s involvement in MusicLink. Before joining GMR, Knill held various marketing and promotion positions at music labels and artist management firms. His career started as a recording and touring musician.
JANICE BROWN
Head of Production, Groove Guild
Starting as a writer and editor in 1998 for magazines like EQ, Post Magazine and Mix, and later consulting for music houses, studios and music publishers, Janice has spent years developing a unique skill-set and network of musical resources. Since entering into the world of advertising in 2008 as a producer for So Loud Music, Janice also co-founded the online magazine SonicScoop.com, further developing her connection to the world of music vendors and publishers. She joined Groove Guild as a music producer and supervisor in 2013, where she has produced music on commercials for State Farm, Fisher-Price, Trip Advisor, The Food & Drug Administration, Chrysler and more.
CASSIE LORD
President and Executive Producer of 5 Alarm Music
5 Alarm Music encompasses every aspect of a Music Library. Representing 101 music libraries, hundreds of independent artists and creating original works, 5 Alarm Music is your one stop shop for music. Recent Feature Film placements are Batman v. Superman: Dawn Of Justice, My Big Fat Greek Wedding 2, and The Boss; Television Shows Nashville, Better Call Saul, House of Cards, Game Of Thrones, and Limitless; commercials for global brands like Nike, Coca-Cola and Adidas.
Cassie Lord’s 30-year background includes BMI, the show “Star Search”, building EMI/BMG’s APM from its inception and establishing the Film & Television Division for Zomba’s music library. During the Internet boom, she consulted to Thomas Dolby’s company, Beatnik. As the founder of 5 Alarm Music, Cassie facilitated the acquisition of 5 Alarm by Imagem Music Group, and is now spearheading 5 Alarm under the recent acquisition by Ole. Cassie is currently a Board Member of the PMA.
DR. LYNNE LUMMEL
ASCAP EVP and Chief Transformation Management Officer
Dr. Lynne Lummel is responsible for supporting the execution of ASCAP’s six-year plan. Prior to her current assignment she was responsible for Distribution and Repertory, overseeing the matching of hundreds of billions of TV, radio, Internet and other musical performances to ASCAP repertoire and the distribution of hundreds of millions of dollars each year. She has been instrumental in bringing video and audio pattern recognition technologies to ASCAP, expanding ASCAP surveys and streamlining operations. Papers on her work at ASCAP have been published in the JOURNAL OF HIGH PERFORMANCE TEAMS and REWARD AND RECOGNITION FOR TEAMS (Jossey-Bass). She was honored in BILLBOARD’S 2013 Women in Music edition. She has a doctoral degree from Columbia University, a master’s degree from the University of Florida and a bachelor’s degree from Florida State University, where she serves on the College of Business Board of Governors.
MODERATOR:
ROB REALE
Founder and President, 4 Elements Music
Rob Reale is the founder and president of 4 Elements Music, a production music library specializing in TV, film, advertising, trailers, and more. While running 4 Elements Music, Rob continues to be a busy composer in many areas of the business, his favorite being musical theater which has garnered him a Tony nomination and untold happiness.
Check in/registration starts at 5:30pm.
Panel begins at 7:00pm
Tickets are on sale now: http://bit.ly/PMAMayPanel2016
PMA Members – $10 (plus processing fees)
Non-PMA Members – $20 (plus processing fees)
*Tickets will go up at the door, so we encourage you to purchase online beforehand.
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