Sonic Union Mixes Cannes Lions Award-Winning Campaign for Y&R, Sears

NYC audio post facility Sonic Union mixed a Sears/Craftsman campaign for NYC ad agency Young & Rubicam that took home four awards from this years Cannes Lions festival.

The campaign — humorous radio spots that focus on do-it-yourself tasks that seem to be never ending — was a collaborative work with Sonic Union. Steve Rosen of Sonic Union mixed the Gold-winning “Universe Diorama” as well as the Silver-winning “Bottomless Pit”, “Gary’s Ladder”, and “Knowledge Shelf”.

The Cannes Lions Festival is an advertising festival that takes place once a year to commemorate creative achievements in advertising and communications.

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