Sound Lounge Mixes for PUMA & “Pump Up”

There’s more than one sneaker company making sound waves in NYC. Puma Social called on NYC’s Sound Lounge recently to mix “Pump Up”, the follow-up to the Cannes Grand Prix winning spot “After Hours Athlete.”

Cabbin' it to the bowling alley in Puma's "Pump Up".

“Pump Up” recognizes the important accomplishments of After Hours Athletes, including rolling strikes, scoring phone numbers, and devouring falafel.

The spot was mixed by Sound Lounge’s Tom Jucarone, Peter Holcomb, and Philip Loeb, and is built around a riff on one of planet’s most ubiquitous sport chants.

Experience the spot in all its glory here.

Credits:

Audio Post Company: Sound Lounge
Mixer: Philip Loeb
Mixer: Keith Reynaud
Mixer: Evan Mangiamele
Executive Producer: Gloria Pitagorsky

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